It’s that winter time, brochure, design, deadline time, again. This season I truly started with a blank piece of paper, and the influence for this piece came from an interesting source. The Web.

I think web design has come a long way when print designers are being influenced by some of the looks that are in demand on the web. It’s been happening for a while, clients have tight budgets and want/need to have one designer who does all their creative, from soup to nuts. So print designers are having to do quite a bit of digital design and vice-versa. I have too, but I think this is the first time I consciously treated a design piece with a browser page in mind.

Web design that works, always starts with a grid. Simple. Concise and uniform. Everything has it’s place and whitespace is everything. It’s all about the user experience and the travel of the eye. Read “KCRW Winter Renewal Brochure 2009″ more